Do I need a digital marketing strategy?
You might have heard it somewhere else before – creating a website for your business is only half of the job done. The other half relates to creating an effective digital marketing strategy in order to promote your business online and ensure that it gets the attention it deserves. You are in a position to choose numerous methods to promote yourself and your business, but all the steps in the strategy have to be coordinated and comprehensive.
Basically, digital marketing means advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.
So the starting point must be that a big part of your marketing strategy is digital. Your customers, target groups, and your competition are almost always online, so it might be a good idea to reach them and utilize some of their known online habits.
Now, we are going to go through a digital marketing strategy model that can be used to put your business website in front of the right audience. What is the first part of a good digital strategy?
Your first step has to be to make sure your website looks good, I mean, very good.
Nothing flashy, showy, just a simple elegant design with well-organized pages, good logo and quality pictures – that’s all you need for starters.
For any kind of design services you need, from logo design to website design or redesign, it is best to hire a professional. They can use all your ideas, plans and pre-designs (if any) to create a final product you can build and rely on.
This is one of the most important parts of your digital marketing strategy. It usually includes creating and distributing valuable, relevant, and consistent content to attract a clearly defined audience. This technique is essential for reaching your strategy objective – driving profitable customer action”.
These will not mean posting endless call to action titles and phrases but creating informative, valuable, and optimized content. Believe it, your audience will find it more useful and help in advertising your business online in a more “natural” fashion. Remember, the overall goal of your strategy would be to educate and not to promote. Successful content marketing strategies sell products and services offering valuable and useful information, there is the beauty of it.
If you write and share useful content to your audience, you are sharing knowledge and insights and creating a bond between your audience and your brand or business. While sharing useful tips and information, you are building trust between your target audiences, and this is where you can find valuable customers for your products and services.
Search Engine Optimization helps you in your rankings which directly increase the number of visitors to your website. With good SEO strategy and implementation, your website will appear high in search results on the screens of your target audience.
The content on your website has to have the right keywords, most relevant to your customers and their relationship to your business. And remember, it is not just about what you say or write, but how it is represented. Is it just one more story, or something that brings you a great experience and meets all your needs? Good SEO strategy brings quality user experience to the largest number of your customers.
Social Media Management
Social media platforms provide an opportunity for you to promote your business and build your personal brand. Social media platforms are becoming the most talked about digital marketing channel. Social media promote your business, by engaging and communicating with customers directly through various platforms. Your profile reflects the area of your expertise so it has to be properly represented and updated, so don’t forget to mention your website there! It that way, people will easily find you and learn more about your niche.
Your social media strategy will certainly include sharing the valuable content you have created on your website. It will bring more engagement but be sure to answer all questions and inquiries posted by your subscribers or followers – it will look more professional and will send the right message to your customers. Direct conversation is a great opportunity for every online business; it is informative, likable and builds trust.
The next step would be to join relevant groups on social media and participate in public discussions. Give people valuable information, offer some insights and share some free resources, and the people will follow you back and give positive feedback.
It is important to streamline your social media marketing efforts. Don’t be all-over places, and try to avoid too many social platforms – it will look unnatural and unprofessional in the long run. Like in every relationship, keeping it simple and honest will bring more value to both sides.